2016 Optima Awarded IIHS Top Safety Pick+ Designation

Today, in a press release from Kia Motors America, we learned the exciting news that the brand's best-selling model, the all-new 2016 Optima, recently earned the coveted distinction of being named a Top Safety Pick+ by the Insurance Institute for Highway Safety when equipped with optional front crash prevention technology.

“The Insurance Institute for Highway Safety sets some of the highest standards of crashworthiness, and the Top Safety Pick Plus designation is a significant achievement for the Kia brand and for our best-selling vehicle,” said Orth Hedrick, vice president, product planning, KMA. “We are pleased that the all-new Optima received strong ratings across the range of rigorous tests set forth by IIHS. This rating validates the efforts of our engineers and the priority we place on safety for our consumers.”

To achieve a "plus" designation, vehicles must pass each of the five crashworthiness evaluations (small overlap front, moderate overlap front, side impact, roof strength and head restraints) with the institute's top score of "good." Furthermore, Optima earned a rating of superior for its available front crash prevention system.

Optima offers a large number of advanced safety and assistance features, including Advanced Smart Cruise Control (ASCC), Blind Spot Detection (BSD) with Lane Change Assist, Rear Cross Traffic Alert (RCTA), Rear Parking Assist System (RPAS), Front Collision Warning System (FCWS), Lane Departure Warning System (LDWS) and Autonomous Emergency Braking (AEB).

Categories: Fleet, Social, News
Tags: safety, optima


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